Main
Ángeles Jiménez
- Business insights expert with a strong customer facing consulting background.
- Analytical mindset; focus on efficiency and measurable business impact.
- Extensive Amadeus knowledge and network, based on previous customer experience positions spanning all functional and geographical areas.
Professional Experience
Business Travel - Commercial Strategy Manager
Amadeus IT
Madrid, Spain
2021 - 2020
- Defined a new IT KPI framework & engaged a multidisciplinary team.
- Created new planning models: IT market potential & air forecast.
- Standardized and implemented the new ADP template.
- Proof of concept with R for the contract digitalization project.
- Supported Corporate Strategy with insights and a business case for the multimodality project.
- Proof of concept and validation of new data driven commercial tools: ADP qlik app | Value Calculators
Head of insights - Rail business unit
Amadeus IT
Madrid, Spain
2020 - 2019
- Run customer workshops and competitive analysis research.
- Created management reports and business cases for decision making.
Strategy manager, Travel Channels. Customer experience
Amadeus IT
Madrid, Spain
2019 - 2014
- Defined the customer experience vision for Travel Channels.
- Engaged other business units and IT to co-create the Amadeus customer experience community.
- Evaluated the technical and business fit of the new Customer Experience IT provider.
- Designed the end to end solution for CX management in Travel Channels, including the integration with Oneview & cleaning of contact data in collaboration with IT & Regions.
- Automated data processes: feed via Oneview, Azure’s translation API and natural language processing with ConfirmIT.
Research Director
GfK EMER
Madrid, Spain
2014 - 2002
- Lead a team of 5 researchers providing consulting market research services.
- Created GfK’s Diabetes Tracking, our first in-house syndicated study in Spain, getting more than 60% of the market in 3 years.
- Created our first physicians panel with 10,000 specialists that served as the foundation of the newly created healthcare division.
- Managed multinational projects with complex methodologies such as Max-diff and Conjoint.
- As a senior research manager, automated a large worldwide advertising tracking to improve efficiency and reduce timings
Senior Research Manager
OPINATICA
Madrid, Spain
2002 - 2000
- Defined and implemented one of the first internet usage tracking studies in Spain.
Junior Research Manager
GALLUP
Madrid, Spain
2000 - 1998
- 100% cost reduction in the reporting time of geo-marketing reports for McDonalds with excel automation.
- Head of international research projects
Student work
N/A
London, UK
1994 - 1992
Education
ESIC, Madrid
Master in Commercial Management and Marketing
Madrid, Spain
1995 - 1994
University of Granada
M.A. in Sociology
Granada, Spain
1992 - 1989
Teaching Experience
Madrid School of Marketing
Instructor of Customer analytics: customer Lifetime Value, ROI and Segmentation
N/A
2016 - 2014
GfK EMER
Led the in-house insight training on Facts Based Consultancy.
N/A
2012
Selected Publications
“New trends in marketing and market research”
A collaboration between ESIC teachers and GfK’s market research experts, combining academic knowledge and professional expertise. I contributed with the Story Telling Chapter -or how to communicate insights effectively - and ROMI –or how to measure Marketing’s impact on business outcomes.
ESIC, Madrid, Spain.
2012 Angeles Jimenez, Estefanía Yaguez et al.